Efikton was established in 2004, right after the end of the Athens Olympic Games, a landmark no doubt in the Greek history and the greek hosting of international events in general.
George Zarbalas, after being involved for several years in the field of advertising and sales, conceived and materialized yet another project, the ‘Efikton’ Company.
A Physical Education graduate, G. Zarbalas initially pursued a career in Athletic Training and Coaching; his leading abilities soon awarded him a managerial position in the first Spa & Thalassotherapy Center in Greece.
His restless spirit then led him into sales and advertising, where, after completing the relevant training he became Nightlife Manager of Mantis S.A. From his position he successfully launched Red Bull Energy Drink and Ursus Rotter in the greek market. Soon after he landed the position of Event’s Manager and Athlete’s Manager in Red Bull Hellas. There he forged through more than 150 different activities and managed 18 athletes, two of whom trained for the Olympics.
During the games he organized and launched numerous events for the promotion of the greek culture and civilization worldwide: “Hercules” in ancient Olympia, “Cliff Diving” at Vouliagmenis Lake in Athens, “King of Athens” at the Zappeion building in Athens, “Icarus” at the rock towers of Meteora, in Central Greece and many others all of which received wide international coverage. In Red Bull he was also responsible for another series of target activities such as the launching of the popular state-of-the-art vehicle Red Bull Zarbi as well as for the development of a “Mind-set Plan” for the athletes.
In 2004, armed with the experience, the know-how as well as with a team of highly specialized and qualified associates, G. Zarbalas founded ‘Efikton’.The newly established ‘Efikton’ in collaboration with ELPA, ALMAN, LAMARCO, FUTURE PROMOTIONS, LIBERIS PUBLICATIONS, INTERSHOW, PERFECT PLAN, KNOW HOW, BARTENDERS, CAVA CANAVA, SUMMIT EXPLORING, or exclusively, took up the planning and coordination of some of the biggest happenings in Greece as well as of numerous communication and promotion activities, including the ‘Athens Supercross”, the “Motorcycle Fair”, the “Acropolis Rally Super Special Stage Olympic Stadium”, the “Athens Tuning Show”, the “JPVC off road experience”, the “SKYY-Lamborghini project”, the “WIND Hellas Christmas Event”, ‘Pink Martini live concert’, Red Bull FMX show, ‘World Powerboat Championship Class-1’..
... and many others.